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Lecture Theatre, TechCentral, Lot Fourteen



Non-members Cost



Thursday, 6 June 2024 at 9:30am - 11:30am

About this event

The Defence Teaming Centre (DTC) has partnered with AMDA Foundation, Quisk and Ultra Electronics Group to bring to members a half day quad chart and trade show prep workshop to ensure members are putting their best foot forward at the 2024 Land Forces International Land Defence Exposition in Melbourne.

The workshop is being held at Lot Fourteen and will give you the tools and insight needed to stand out of the crowd and make an impression. We have collaborated with people who are in the top of their field and have years’ worth of trade show experience, both in Australia and internationally.

The workshop will cover:

  • Establishing your Trade Show strategy
  • Identifying target opportunities
  • Provide tips on how to secure meetings with the primes at the trade show
  • LinkedIn: a powerful networking tool and how to use it correctly
  • Why you need a value proposition and how to write one
  • What a quad chart is and why they are important
  • How to design an effective quad chart
  • What defence primes look for in a quad chart
  • The importance of certification requirements

Remember, trade shows can be an effective promotion and sales platform for SMEs, but they can be a waste of time if businesses are not properly prepared. Register today and learn what you need to do at the 2024 Land Forces Trade Show to not get lost in the crowd!

Meet our Speakers:

Philip Smart, Industry Marketing and Communications Manager, AMDA Foundation

As an experienced defence and aerospace industry marketing communications practitioner and journalist, Philip is part of the AMDA team helping exhibitors gain maximum exposure from the foundation’s events, including Indo Pacific, Land Forces and the Avalon Australian International Airshow. Philip will guide you through the “bank robbery” approach to trade show attendance. He will share strategies and tips to stand out from the crowd, capture the attention of the media and make the most of your investment before, during and after the event.

Kerryn Page, Owner & Relationships Manager at Quisk

Kerryn is a dynamic professional known for her prowess in relationship building and strategic communication. As the Owner & Relationships Manager at Quisk, she brings a fresh perspective to the workshop. Kerryn will lead an engaging quad chart workshop, unravelling the art of crafting a powerful quad chart that succinctly communicates your value proposition. Moreover, Kerryn will unveil the potential of LinkedIn as a strategic tool for trade show success, illustrating how to harness its power for networking, prospecting, and post-event engagement. Her insights will empower you to create a robust online presence that complements your trade show efforts.

Mike Turton AM, Business Development Manager - Electronic Warfare, Ultra Electronics Group

Mike is the Business Development Manager for Ultra Maritime Australia and prior to this appointment in 2022 was Head of Operations and Business Development for a Telecommunications company for almost 10 years.

Mike served 20 years as an officer in the Royal Australian Air Force (RAAF) and almost 4 years of that with the Canadians based in Nova Scotia and flying in the North Atlantic. Following that he lived in Israel for several years managing an Electronic Warfare project during the first Gulf War period and was awarded the Order of Australia for his service during that time.

*If you are not a financial DTC member, we are happy to discuss membership options with you, please call 08 7320 1000 or email