AVALON 2025 Quad Chart & Trade Show Preparation workshop

About this event

The Defence Teaming Centre (DTC) has partnered with AMDA Foundation, BAE Systems Australia, and Quisk to bring to members a quad chart and trade show prep workshop to ensure that you put your best foot forward at the 2025 Avalon Australian International Air show.

The workshop will give you the tools and insight needed to stand out of the crowd and make an impression. We have collaborated with people who are in the top of their field and have years’ worth of trade show experience, both in Australia and internationally.

The workshop will cover:

• Establishing your Trade Show strategy
• Identifying target opportunities
• Provide tips on how to secure meetings with the primes at the trade show
• LinkedIn: a powerful networking tool and how to use it correctly
• Why you need a value proposition and how to write one
• What a quad chart is and why they are important
• What defence primes look for in a quad chart
• The importance of certification requirements

Remember, trade shows can be an effective promotion and sales platform for SMEs, but they can be a waste of time if businesses are not properly prepared.

Meet our Speakers:

Philip Smart, Industry Marketing and Communications Manager, AMDA Foundation

As an experienced defence and aerospace industry marketing communications practitioner and journalist, Philip is part of the AMDA team helping exhibitors gain maximum exposure from the foundation’s events, including Indo Pacific, Land Forces and the Avalon Australian International Airshow. Philip will guide you through the “bank robbery” approach to trade show attendance. He will share strategies and tips to stand out from the crowd, capture the attention of the media and make the most of your investment before, during and after the event.

Kerryn Page, Owner & Relationships Manager, Quisk

Kerryn is a dynamic professional known for her prowess in relationship building and strategic communication. As the Owner & Relationships Manager at Quisk, she brings a fresh perspective to the workshop. Kerryn will lead an engaging quad chart workshop, unravelling the art of crafting a powerful quad chart that succinctly communicates your value proposition. Moreover, Kerryn will unveil the potential of LinkedIn as a strategic tool for trade show success, illustrating how to harness its power for networking, prospecting, and post-event engagement. Her insights will empower you to create a robust online presence that complements your trade show efforts.

Matt Majewski, Business Development Manager, BAE Systems Australia

Matt has been with BAE Systems Australia since 2017, over this time he has worked in several roles, primarily within Project Management and Business Development. Matt is currently the Business Development Manager for BAE Systems Global Access Program, responsible for driving the uplift of Australian Industry into the Global BAE Systems business and supply chain. This work includes dedicated supplier uplift activities, including supporting small business with their certification requirements and facilitating introductions and supporting qualifications of capabilities into global lines of business.

Matt has spent over a decade in the Army Reserve within the Royal Australian Armoured Corps, he is currently posted to 3rd/9th Light Horse, 1st Armoured Regiment. This helps drive his ambition to ensure industry are providing the best capability to the ADF.

Register today and learn what you need to do at the 2025 Avalon Air show to not get lost in the crowd!

Registration’s close on 22 November.