Winning More Work in Defence: Business Development, Relationships and Strategic Growth
Where
Online (link to be sent prior to event)When
Wednesday, 17 June 2026 at 9:00am - 11:00am
About this event
Join other Australian Suppliers in hearing from our experienced Guest Speakers:
John Godwin: Cambrian Executive:
How to Build a Defence Business Development Campaign That Actually Works
Defence business is not won through random networking, generic capability statements, or waiting for tenders to appear. Success is built through deliberate campaigns aligned to funded programs, genuine buyers, and real decision pathways.
This session will cover how successful companies move beyond ad hoc activity and build structured campaigns that generate qualified opportunities and long-term market position. Using lessons from recent Australian and Five Eyes market campaigns, we will look at how to identify the right target programs, shape around funded priorities, map stakeholder ecosystems, and position capability inside prime contractor and government pathways.
The focus is on building repeatable, deliberate business growth that converts into contracts, rather than relying on reactive sales activity or chance introductions.
Matt Neagle: ACE Strategies:
Driving Positive Momentum through a Business Growth Strategy: supported by a proactive approach to relationship management.
Incorporating Government Relationships, Stakeholder Engagement, Strategic
Communications and Media (Community) Management.