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Customer Focused Writing Workshop, in collaboration with Shipley Asia Pacific

May 5, 2021 @ 9:00 am to 5:00 pm


Focusing business development efforts and being strategic can make the sales process easier for both customer and the supplier. In collaboration with Shipley Asia Pacific, the DTC brings a defence industry customised suite of business development courses to the defence industry. The courses are based on the Shipley frameworks used by many Defence Prime Contractors.

In Customer Focused Writing you will learn how to:

  • Make sure your document hits the messages your customer needs to hear to buy from you
  • Show that you really understand your customer by focusing on their real issues
  • Organise your thinking around business opportunities through a systematic approach to strategy
  • Reduce your effort on sales and save time with a reliable and reusable approach to writing


Date: 5th May, 2021
Delivery Mode: Online, maximum of 15 people per course
Duration: 1 day per course

Defence SA
We are proud to announce a subsidy from Defence SA for all South Australian based employees of SMEs of $500 per participant. If you are unsure if you are eligible for the subsidy please contact [email protected]

Future Sessions:
This workshop is the second of four workshops conducted in collaboration with Shipley Asia Pacific in 2021.
Winning Defence Business: Capture – 8th July
Customer Focused Value – 27th October

Register for this workshop here.


May 5, 2021
9:00 am to 5:00 pm
Event Category:


Defence Teaming Centre


Defence Teaming Centre